Performance advertising
Faster creative, cheaper conversions
Top-Pojištění.cz compares a wide range of services. Avatars gave them flexibility, multiple faces for different target groups, and independence from professional production, which lowered overall output costs.
The Challenge
In performance advertising, Top-Pojištění.cz needs to react quickly to the current market situation while also offering a wide range of services that it compares. It was therefore looking for a solution that wouldn't depend on professional production.
The Solution
AI avatars are a flexible solution that delivers multiple ambassadors to reach different target groups while lowering output costs. We prepare new creative, or a variant of it, within hours of an approved script – no filming, no crew.
The Results
Flexible avatar production delivered faster creative and cheaper conversions – while maintaining output quality and multiple faces for different target groups.
Why It Works
Ad systems like Meta have changed how they rank ads, and creative is the key to success – the algorithm analyzes content and uses it to decide who sees the ad. Whoever delivers more distinct creatives wins.
Video is also growing: in the Czech Republic, video advertising made up 33% of total display advertising (year-on-year growth of +14.8%) and is the fastest-growing format of all. An AI avatar, meanwhile, is produced in a fraction of the time and cost – no filming, no crew, no studio, and the first output is ready within a few hours of an approved script.
YOUR AVATAR CAN BE READY IN JUST ONE WEEK
30 minutes, free, no strings attached. We'll go through your goals, show you examples, and give it to you straight – how an avatar puts you a step ahead and what it would actually cost. Starter packages begin at just CZK 20,000.
It's not an order. It's not a sales call. We propose pricing individually based on your goals and budget – the first consultation is always free.
Book Your Free Consultation