
Michaela Luňáčková
CEO & Managing Partner
LinkedInAvanito is an AI avatar studio from the Cognito group – a marketing agency with more than 18 years of experience. We combine traditional production craft with the speed and scale of AI. We build digital brand ambassadors that carry your brand's face and earn their keep in campaigns.
What sets us apart from a tool where you put your own avatar together in a few clicks:
We've been working with AI avatars since 2023 – dozens of avatars and hundreds of client videos across a wide range of industries. Thanks to benchmark data from different sectors, we know what works, what to avoid, and what to focus testing on.
The Cognito group holds ISO 27001 certification. Your briefs, source materials, and finished outputs all go through processes with an audited level of information security.
We run our technology and processes in compliance with the EU AI Act, in force since summer 2026. Among other things, it requires transparency and labeling of AI content. We take on the responsibility for compliance.
The avatar is yours. We settle the likeness and voice license in a framework agreement right at the start of the collaboration, so two years into your campaigns you won't discover that your brand's face belongs to someone else, or that you can't use it in a new market.
We know what AI can do, what its limits are, and how to get the most out of it. We don't rely on a single tool – we pick technology so the result matches current platform requirements and your brand. The AI tools market never stops moving, and neither do we: we test new tools, develop new avatar versions, and automate whatever we can.
An avatar alone won't sell anything. We handle its place in your communication strategy as well as the media support that needs to back it up. Avatar, script, campaign, and evaluation are all handled in-house, with no juggling of multiple vendors. We're part of the Cognito group, which has been doing marketing since 2008.
30 minutes, free, no strings attached. We'll go through your goals, show you examples, and give it to you straight – how an avatar puts you a step ahead and what it would actually cost. Starter packages begin at just CZK 20,000.
It's not an order. It's not a sales call. We propose pricing individually based on your goals and budget – the first consultation is always free.
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